How to Write an Executive Resume That is a Branding Document
Your executive resume or bio is the first impression your personal brand makes on a potential employer or client.
And we all know how lasting first impressions are.
Most of the resumes I come across as a branding executive and personal branding coach are not branding documents. They are not marketing pieces.
How to Develop a Great Executive Resume
In looking at your resume as an “advertisement,” begin with a personal brand profile, which is like the headline and strong lead paragraph in an ad.
Personal Brand Profile
The profile should identify who you are, what sets you apart from others, and the value add you bring to a job.
A profile should not only differentiate you, it should sell with a compelling reason to choose you and not the other people you are competing against.
A resume profile can cover the following areas:
Other Resume Enhancers That Can Make a Big Difference
1. Take a page from advertising and use a Celebrity Endorsement
“Celebrity” in this case is the CEO or President or senior officer of a company that you worked at who has agreed to provide a third party endorsement.
Place the Senior executive endorsement statement right after the personal brand profile.
Here’s an example.
CEO’s Comments: John is exceptional at team building and sales leadership, guiding team members and executives in reaching or exceeding goals. His charisma and ability to motivate a wide range of sales professionals helped the company achieve and often exceed budget goals.
2. Use action words and specifics to tell a “story” about your job accomplishments.
Here are some examples:
3. Include a compelling Achievements Page
An Achievements page as an addendum is a relatively new device used by senior executives to set their accomplishments apart and serve as the “clincher” in the sale.
A resume can do a lot in selling you, but an Achievement Addendum is the something more than often makes the difference is choosing you, and not the other guy.
Putting together an Achievement Addendum demands some intense work on your part, in identifying career defining achievements, things you have done that meant a lot to you, help define your brand, and are compelling to your target audience.
How do I put together an Achievement Addendum?
Catherine Kaputa is President of SelfBrand LLC and a personal branding coach and strategist.
Catherine works with executives and entrepreneurs who are good at what they do, but not good at branding themselves effectively.
For more information, visit www.selfbrand.com